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Old 02-21-2014, 06:32 PM
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GTcalgary GTcalgary is offline
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Join Date: Sep 2011
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Default Article on Declining NASCAR Audience and What We Can Learn From It

http://brandrenaline.com/2012/03/06/...steve-jobs-do/

"He’d use technology – at the highest level – to completely change the way fans consume the content. But he would not market the ‘technology’. He’d market the experience… the engagement. He’d make it cool to be a NASCAR fan. You would not just watch a NASCAR race on TV. You’d consume the content in a simple, user-friendly, meaningful-to-you, kinda way. At the track, it’d be same, only cooler.

Steve would also re-write the rule books and change the org charts of the teams. Technology would be encouraged that allows the fan to have a deeper understanding of the sport. This is key. The fan does not need to know how they got the content. They just need ‘content’ to deepen their relationship with the sport. When Steve rolls out the new iWhatever, his pitch always goes straight to the customer experience. This is what he’d do with NASCAR."
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